the marketing
best friend
you've been
looking for


read the latest entries from my ceo diary

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For the last ten years, I supported startups and entrepreneurs alike with starting, scaling and marketing their own brands. 

I am an award-winning author, entrepreneur and marketing consultant helping busy professionals reclaim their time. I am also the CEO and head teacher of Alt Marketing School, supporting people making a positive impact through their marketing.

Featured in The Next Web, Business Insider, Forbes among others, through my work I touched over 10,000 people from all over the world.


HERE TO bring heart and impact to strategy

Among the many things I am really grateful for in my life, one is the privilege to have met and to be coached by Fab. She just gets people, she gets me and goes straight to the point. No messing around. She is sharp, fun, professional. And incredibly generous. I am trying to pick Fab’s quality I like the most but I just can’t choose. She found me in a moment when I would just shy away from the world and helped me get back out there. And we only just started. Fab is gold.

Lorena Loriato

Fab is the absolute EXPERT when it comes to digital marketing and product launches. Having worked with her for the last few months, she has helped me grow my business leaps bounds – she’s helped me get my systems in place, launch a podcast, work towards a product launch and provide a system to market and successfully get the product out there! I have learned a HUGE amount and I cannot thank Fab enough for being so brilliant along the way. Thank you SO much Fab.

Amy Leighton


EXPLORE marketing courses

Learn how to market to hearts and intention using positive impact marketing to connect deeper with your audience and create an irresistible brand online.


done-for-you templates

We have pre-designed templates for marketers, consultants, agencies and entrepreneurs alike – all editable in popular tools like Notion and Canva. You don’t have to be a design whiz to create stunning marketing collateral that suits your brand’s style.


We help clients succeed by creating brand identities, digital experiences, and marketing strategy that helps them grow a sustainable and impactful brand.

1:1 calls

Sometimes all you need is a quick pick-me up and the tough love of a straight-talking Italian to help you find the right path. If you need clarity, and you needed it, well, yesterday, then you are in the right place.

making marketing better for 15 years

Working with Fab has been incredibly useful for a number of reasons. She’s helped me streamline some of my business offerings, and look at where to focus my energies instead of trying to do everything. Simplify! We’ve also looked at marketing and promo in some detail and it’s given me the confidence and clarity to know where to begin, with what always felt overwhelmingly complex.

Ceri Jones

The person I am grateful to the most is Fab Giovanetti, HANDS DOWN! She’s one of the reasons why I started creating again. She has been one of my biggest cheerleaders throughout my journey. Her energy and passion for this business is unmatched. Thank you Fab. From the bottom of my heart.

Ash Martins

I thoroughly enjoyed my time working with Fab, she is FAB by name and nature! Her disarming energy and killer industry knowledge and experience are a killer combination which I fully vibed with. Her concise yet never rushed delivery is something to be desired!

Becca Saunders

Reclaim time off
Are you looking to work smarter, not harder? Learn my three-step method in my award-winning book to stop over-working and start living your life on your own term and reach a work-life balance.

make an impact

Look beyond the definition of influence that has been prescribed by social media, and consider the inherent desire of us all to have an impact, leave a lasting legacy, and to learn from those that we admire - to influence and be influenced.

Diary of a ceo

Five golden nuggets each week including tricks to reclaim your time, market better and work smarter.