
…here to help you make sense of your messy middle
Hey, I’m Fab 👋 I help founders and marketers make strategy feel doable, campaigns feel human, and progress feel inevitable.
I work with founders, small teams, and marketers who need strategic eyes, practical direction, and someone who can turn “we should probably fix this” into “right, here’s what we’re doing next.”
This can look like a one-off consulting conversation, a focused audit, or a short-term fractional CMO-style project where I come in, sort the chaos, and help you build the foundations properly.

Marketing strategy, founder lessons, and the occasional loving kick up the 🍑 from someone who’s been doing this for 12 years and helped over 500+ founders.