Fab Giovanetti

Your internet hype-gal

Reclaim your time by setting up powerful systems for your business and marketing

For the last ten years, I supported startups and entrepreneurs alike with starting, scaling and marketing their own brands. Through my work, events and courses, I touched over 10,000 people from all over the world.


This is what I want for you


Make a lasting impression

Your marketing and content attached to it are what get people hooked. Clarify your value, marketing proposition and mission and clearly communicate it to the world.


Build marketing systems

Running your business and marketing in the most efficient way saves you time so that you can spend more time building lasting relationships with your community.


Implement a proven roadmap

Harness marketing strategies to make a bigger impact and grow your influence by growing your audience. Get yourself out there as an expert and the main face of your brand.


Scale your expert business

Create better digital products and programs to grow your business at scale. Validate, create and market your offerings using key strategy techniques.

★★★★★ 5

A joy to work with

Fab was a joy to work with. She has incredible energy, and a can-do attitude and manages to get a lot done in not a lot of time. She is also very good at an array of things. Although she came on board to focus on marketing, ended up assisting in various other areas of the business, so being a startup this was super helpful! Really grateful to Fab for all her hard work and wouldn’t hesitate to work with her again!

Anna S. Founder of Boxx

★★★★★ 4.9

Confident for my next launch

Fab is an absolute online marketing genius and guru! She helped me launch and run three online programmes, throughout the COVID pandemic, each one of them being a success. Fab takes you through every step to ensure that your content resonates with and impacts your client base throughout both the launch and the delivery of the programme itself. She also helped setting up ‘behind the scenes’ systems in place and teaching me how to use them. I now feel confident in what I need to do to support each launch behind closed doors. I would highly, highly recommend her.

Sophie C. Career and Business Coach

★★★★★ 4.7

Helped me grow my business leap bounds

Fab is the absolute EXPERT when it comes to digital marketing and product launches. Having worked with her for the last few months, she has helped me grow my business leaps bounds – she’s helped me get my systems in place, launch a podcast, work towards a product launch and provide a system to market and successfully get the product out there! I have learned a HUGE amount and I cannot thank Fab enough for being so brilliant along the way. Thank you SO much Fab.

Amy L. Mindset Coach

★★★★☆ 4.2

Confidence, clarity and how to focus energy

Working with Fab has been incredibly useful for a number of reasons. She’s helped me streamline some of my business offerings, and look at where to focus my energies instead of trying to do everything. Simplify! We’ve also looked at marketing and promo in some detail and it’s given me the confidence and clarity to know where to begin, with what always felt overwhelmingly complex.

Ceri J. Natural chef

I believe in showing up with purpose and passion – I am here to redefine the way we see business and success. I want marketing to become of service, to inspire people to make a positive impact and change lives for the better.


Reclaim Your Time Off

Are you looking to work smarter, not harder? Learn my three-step method in my award-winning book to stop over-working and start living your life on your own term and reach a work-life balance.

  • Map your definition of success
  • Audit your current systems and work efforts
  • Feel accomplished every single day
  • Simplify and automate your work life

Looking to make a bigger impact with your marketing?

Check out our courses at Alt Marketing School to show you how you can market to hearts, not brains


Speaking and teaching

I am the CEO and head teacher of Alt Marketing School, a modern marketing school for people looking to market to hearts, not brains.

As well as being a marketing lecturer across various colleges and courses for over 5 years, I have been speaking at a variety of events both online and offline, as well as leading workshops and seminars in collaboration with amazing brands.

I love sharing my message with new audiences, and I am always looking for ways to help people make a bigger impact.


All time favourite essays from the Diary of a CEO

How to foster positivity at work
Work culture
Three ways to stand out in a crowded market
Create effective routines when working from home
How to create everyday rituals to improve productivity
Do we really need job titles anymore?
Work culture
5 questions that help me during difficult times in business
How to work according to your Chronotypes

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