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It’s Fab, your marketing fairy Godmother 🧚‍♀️

…here to help you make sense of your messy middle

Hey, I’m Fab 👋 I help founders and marketers make strategy feel doable, campaigns feel human, and progress feel inevitable.


Free lessons to help you stop chasing tactics and start building marketing that supports the business you actually want to build

Bibbidi-bobbidi-brand magik 🪄

Your pumpkin carriage is lovely - let’s check those wheels

I work with founders, small teams, and marketers who need strategic eyes, practical direction, and someone who can turn “we should probably fix this” into “right, here’s what we’re doing next.”

This can look like a one-off consulting conversation, a focused audit, or a short-term fractional CMO-style project where I come in, sort the chaos, and help you build the foundations properly.

Audit → strategy → implementation

Fractional
CMO-style support

Consulting &
mentoring

Find me on a stage near you delivering big cheerleading energy

Marketing trainer

Panel facilitator

Keynote speaker

Welcome to the Founder Classroom

Publication

Marketing strategy, founder lessons, and the occasional loving kick up the 🍑 from someone who’s been doing this for 12 years and helped over 500+ founders.

You’ll learn something new every single week. I guarantee it

Get free lessons every week

If I Had to Prioritise 3 Things Ahead of September as a Founder...

If I Had to Prioritise 3 Things Ahead of September as a Founder...

Jun 24, 2026

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2 min read

What I Do Every Summer

What I Do Every Summer

Jun 17, 2026

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3 min read

Two Types of Problems Founders Face

Two Types of Problems Founders Face

Jun 3, 2026

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3 min read

Your Next Marketing Move (Decided in 2 Minutes)

Your Next Marketing Move (Decided in 2 Minutes)

May 27, 2026

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3 min read

Steal This: My Pre-Event Networking Routine

Steal This: My Pre-Event Networking Routine

May 20, 2026

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2 min read

How we Sold 10% of Event Capacity in 24 Hours (without Early Birds)

How we Sold 10% of Event Capacity in 24 Hours (without Early Birds)

May 6, 2026

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3 min read

Founder’s classroom

Lessons from 11 years of taking imperfect action, sharing the messy middle of running businesses that change the world around them 💛

© 2026 Fab Giovanetti & Alt Marketing School.
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