Having a coaching business can be incredibly exciting. However, it also means having to trade your time for money, which, after years and years of doing that, might not become scalable and sustainable enough for you, depending on the life that you want to lead. This is why it’s essential to look at ways to scale a coaching business effectively.
First of all, I want to tell you when you should transition from a 1:1 to a group setting for your coaching. You need enough experience with 1:1 coaching to be able to make the transition. I’ve been supporting entrepreneurs for the past eight years now.
After a couple of years working with clients, I realised the power of setting a small group of people through a path and having them follow our journey together. However, without the experience and hours spent working with people individually, I would have not been able to promise the results I outlined in my group coaching offerings.
When NOT to transition to a group setting
If you’re just starting a coaching business, you should not begin with a group setting. Make sure you’re not just following the trends or clickbait headlines.
I always recommend you build individual relationships: it will teach you a lot about persuading people, handling onboarding, and setting expectations and boundaries.
Trust me, it is a lot easier to do that with one person than a group of 20. Working with 1:1 clients will build confidence and a better understanding of your style as a coach.
Coaching is about supporting your clients and helping them get results. And yes, you want to make a sustainable and scalable for you, but you also wish to make sure that you’re really delivering on what you promise.
Look at your past clients and spot patterns
Now that you know that you are ready to transition to a coaching business from one to one to a group, it’s time to look at what you can do to make that transition easy for yourself.
First, you want to look at your past clients and spots any patterns when it comes to issues they might be facing, big problems they’re trying to shift or even areas of their life that you would help them with specifically. You might find that you can develop a framework that can help them simplify their life or overcome an obstacle.
To give you an example, I use the same principle to write my book. I know it’s not a group coaching experience, but over the past 8 years, I learned about working with clients, helping them better manage their time, and creating a framework, a system I tested with these individuals, and I could bring into Reclaim your Time Off.
In this way, through the book, I could teach what I share that experience with 1000s of people worldwide. You can do the same when it comes to a group coaching programme.
Create a map of the journey
This leads me to the next step, creating the map of the journey that your audience will be going through. This is so important.
By running a coaching business, you will know how to onboard your clients and set expectations and boundaries. You have to do the same for a bigger group of people, and you will have to do it by also leading them through a journey.
This may be a system, framework or a set of different topics you will cover together. Map this journey step by step to get clear on its moving parts. The clearer you are about the journey, the better you can deliver your marketing, messaging, and even the content of your programme.
What to include in a program
Each programme will work differently. In the Creative Impact course, Digital Product Launchpad, I talk in-depth about how to create a robust programme. One of the things that I mention in our lessons is finding the balance between having enough resources and support and not overwhelming your clients.
Outline all the resources needed on top of your group coaching calls. These could be worksheets, videos or templates. You don’t want to inundate them with extra material that they won’t be able to go through.
Make sure that the content is lean straight to the point and clear enough for them to tackle.
Institute accountability check-ins
After this, You want to institute some accountability check-ins to support them weekly. This is another vital element of transitioning to a group coaching programme because your calls will become the best type of accountability and build community.
We did something similar during our first-ever accelerator (we run three every year, based on our current courses but as a live option). Each week, we would cover a module and come together for a masterclass on a given topic, linking back to the course curriculum.
Combining a handful of resources and including accountability check-ins will give enough leverage for your clients to show up once a week. This structure can help you better understand how your programme is going to run.
Overall, creating a group programme is not an easy feat. This is the middle line between a one to one experience and an entirely self-paced course. It takes a lot of understanding and trial and error to find the best and most perfect solution for your audience.
So keep asking them what they want. Keep looking at your clients and what has worked for them, and start mapping a framework or journey you could take them on.