“As a branding novice, understanding how your chosen values directly instruct the way you think internally, the way you act externally and how you speak to your audience. Using the values we developed in the workshop, and following the chosen archetype, I'm going to consciously build a platform using my new found brand voice. With Fab's guidance, I'm now ready to consciously and confidently think, act and speak through the brand values we developed in our sessions.”