2024 Is the Year of Personalisation

One strategy that brought us over 150% growth in leads

Ever imagined getting a room full of BRILLIANT minds to sing along with you?

This weekend, that's exactly what happened on stage at Enterprise Nation Startup Show on Saturday.

I shared creative, yet refreshingly new ways to draw people to their websites.

And yes, we got to kick off with a bit of spice together – a HUGE shoutout to everyone for joining in the fun!

In just 45 minutes, I aimed to ignite a spark about making marketing more HUMAN and FUN.

I was talking among other things, I got talking about one of my FAVE marketing strategies - quizzes.

This week, I've been thinking a lot about how we have used quizzes not just for websites, but also to build our email list over the years.

They're not just a way to gather data; they're a bridge to deeper understanding and connection with our audience.

👩‍🏫 Lesson of the week

Start gathering rich data from your audience - which means, in plain English, find ways to make your audience experience more personal.

Email is a GREAT place to start.

When not knowing where to start, quizzes can transform your email marketing from a one-way broadcast into a two-way conversation. It's all about engagement and personalisation.

In fact, a well-designed quiz can reveal not just your audience's preferences, but also their challenges and goals.

This information is gold.

How can you use this information, you may ask?

  • It allows you to segment your emails effectively, so that each message resonates deeply with its intended recipient.

  • It helps creating tailored upsells to your offers based on interests and goals.

  • Can support you when creating new products or validating ideas.

Let me share a story that truly highlights the impact of quizzes.

Our marketing-style personality quiz has been a game changer. It's not just a quiz; it's a gateway to understanding our audience on a deeper level.

By identifying their marketing personality style, we’ve been able to segment our emails so effectively, the response has been phenomenal - talking 150% growth in lead generation.

This approach has led to a significant increase in our subscribers, with people eagerly signing up to receive content that resonates with their specific style. It’s proof that when you truly understand your audience and tailor your content to their needs and preferences, they respond.

They engage. They trust you.

If you are looking to get started with quizzes, recommend checking out Scorecard here or sign up for our upcoming taster class talking about our quiz strategy.

✍️ Teacher corner: your challenge

Ask yourself ⤵️

What's one thing my audience would love to learn about themselves? Or, what valuable insight could they gain through a quiz related to my business or work?

Jot down three ideas and head on your favourite social platform to post one poll asking your audience which one speaks most to them.

This initial thought can be the seed for your next engaging quiz!

🏫 Class in session

Talking about emails, check out this throwback chat with the amazing Dylan all about email marketing and taking the first steps towards a strong strategy for your brand!

As always, the journey to better marketing is ongoing.

If you're keen to dive deeper into using quizzes in your email strategy, join our upcoming live email marketing sprint, where we’ll help you build an effortless strategy in less than a week 🫶

  • Day 1: Monday - Master audience segmentation, dive into creating lead magnets and welcoming emails that make a splash.

  • Day 2: Tuesday - Explore list health, metrics and newsletter content that truly resonates.

  • Day 3: Friday - Jump on the hot seats and establish your own newsletter flywheel.

In a matter of days (and for just £57), you’ll finally build your email strategy, lead magnet idea, welcome and nurture strategy, and your unique newsletter flywheel.

You'll gain practical skills and strategies to make your emails unmissable. Oh and if you sign up by February 6th you get instant access to our Notion Second Brain, valued at £69, packed with over 20+ customisable Notion templates!

Get ready to take your email marketing to the next level.

See you in class?

Always cheering you on,

Fab ✌️

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