Today’s email is a little special - a gift, just for you. Before I share the details, I have a small favour to ask. I’ve been nominated for Digital Marketing Advisor of the Year, and it would mean the world if you could take a moment to vote for me.
It’s a chance to celebrate the work we’ve done together, and I’d be so grateful for your support.
Now, onto the good stuff! I’ll be back soon with a regular issue, focusing on marketing frameworks, strategies, and a peek behind the scenes at how I run the school and my work. Thanks to all that votes across all platforms!
My goal? To inspire you with practical insights to make your marketing more effective, creative, and fun.
But today, I wanted to do something different and share a little gift with you. Every time we release a podcast episode or a new tactic in our community, we create worksheets to help you put ideas into action.
So, for the first time, I’m sharing five of our most popular worksheets from our Alt Marketing School podcast, completely free for you to use and enjoy.
Every time we release a podcast episode or share a new tactic in our community, we create worksheets designed to help you take action. Today, I’m sharing five of our best worksheets, completely free for you to make a copy, tweak, and make your own.
Inclusive Persona Expansion Worksheet (Episode 181)
Personas are a foundational part of your marketing strategy—but are yours inclusive? This worksheet helps you go deeper, creating personas that better represent diverse audiences. It’s inspired by Episode 181 of the Alt Marketing School podcast, where we explore how inclusivity in personas can make your marketing more impactful and authentic.
Building Personalised Email Experiences (Episode 204)
Generic emails don’t cut it anymore. This worksheet is all about designing email campaigns that feel human and connected, helping you craft personalised, holistic email experiences. Pair it with Episode 204 for tips on how to make emails your audience actually wants to read.
SCAMPER Campaign Idea Framework (Episode 206)
Need a fresh campaign idea, like… yesterday? The SCAMPER framework is a proven tool for brainstorming innovative ideas quickly. This worksheet breaks it all down and walks you through applying it to your own campaigns.
Brand Association Building Worksheet (Episode 207)
What do people think of when they think of your brand? This worksheet helps you create stronger, more strategic brand associations that stick. It ties in with Episode 207, where we discuss how to use these associations to stand out in your market.
TikTok Competitor Analysis Worksheet (Episode 211)
TikTok is where it’s at, but how do you stand out? This worksheet helps you analyse what your competitors are doing, spot opportunities, and carve out your own unique space on the platform. It’s inspired by Episode 211, where we break down everything you need to know about leveraging TikTok.
These worksheets are ready for you to download and use right away - no hoops to jump through. Just make a copy and get started!
If you’ve enjoyed what I’ve shared today (or anything I’ve shared before), I’d be so grateful if you could support me by voting for Digital Marketing Advisor of the Year.
It’s an amazing opportunity to highlight the work I keep doing day to day, and your vote would mean so much to me.
Thank you for being here, for your support, and for letting me share these gifts with you. I hope these worksheets spark new ideas and help you tackle your next big marketing challenge.
See you in the next issue,
Always cheering you on,
Fab ✌️