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Happy birthday Alt Marketing School!

As it's birthday week at the school, I thought it'd be a GREAT excuse to:

• have cake, not that you REALLY need a reason to

• reflect on the biggest lessons I have learned over the past three years

How to manage my time was a huge learning curve.

I currently run the school completely on my own - if you do not count my husband helping with video, course and podcast editing.

I will not lie, it’s not easy, but when needs must, I have made it possible. Hands down, WITHOUT the systems and processes to mark each step I would have not been able to sustain the pace of a brand new startup.

Zapier became my best friend, and continues to be so, saving me about 10+ hours each week, which is why I wanted to share my five favourite automations with you.

Subscribe to Thumbstop, a must-read newsletter for mastering the art and science of shipping more winning ads. 

Past issues include: 

⚡The Barry Hott Ugly Ads Edition which revealed the science of getting past people’s subconscious ad blockers.

⚡ The Sarah Levinger Psychology-Based Creative Edition showing how to properly use emotion and brain science in your advertising.

⚡The Alex Cooper A-to-Z of Ad Production Edition giving teams a relentlessly practical guide to ideation and iteration. 

Plus, we’ve covered things like how HexClad's Head of Growth Connor Rolain runs his creative strategy flywheel, how to properly back into a MER goal, contribution margin tutorials, and advanced ad analysis techniques.