How to Build Your Next Course in Public

Three practical things you can do today!

For once, your gal was NOT the one interviewing others - can you believe that?

Fab here, bringing you a treasure trove of insights straight from my recent guest appearance on the Marketing Powerups podcast with Ramli John.

I am a big believer that the success of our cohorts has been largely due to the fact that I have shared in detail the lessons, the changes and the updates with the community.

And it looks like I got Ramli took to the idea as well.

In fact, in our chat we dove deep into the concept of "building in public" – specifically for course creators and teachers.

"By creating personal touch points, by sharing the journey, by sharing, whether it's parts of the curriculum, whether it's how things are shaping up, I'm making my audience part of that journey. And then if they have this pain point that I'm painting for them, the little reminders and nudges, these little interactions that I'm having with them, help them if they are ready, and if this is the right direction for them, then to commit."

Fab Giovanetti - Marketing Powerups 53

👩‍🏫 Lesson of the week

When building a course in public, there are many ways that teachers can share their journey with their potential students.

Pre launch: Host taster classes

Plan a short, interactive workshop as a taster to your main course. Alternatively, you can offer a free mini-lesson or a downloadable course snippet and gather feedback on this sample to refine your full course.

  • Before getting started: Run a Q&A around your course topic. Let your audience’s input shape your next offering.

  • Content preview: Use taster classes to gauge interest and collect initial feedback.

During curriculum creation: behind the scenes

A few cohorts ago, I created release notes for our certification and it was one of my BEST ideas ever. Not only we have a public version of this, I also keep a Notion log of everything I am doing.

I would then go on platforms like X and LinkedIn and share the rationale behind the scenes and why we made the changes.

  • Embrace b-roll: use b-roll as well as notes to share across different platforms. Candid testimonials are also a great example of b-rolls.

Post launch: Encourage public homework

Public homework involves assignments that students share within the cohort. This approach transforms homework from an individual task into a community experience.

  • Why it matters: By sharing work publicly, students engage in peer learning and receive immediate feedback.

  • How to build social proof: you can use public homework as social proof and examples to use for future cohorts.

✍️ Teacher corner: your challenge

Homework: Choose one of the above strategies and implement it in the coming week. Whether it’s highlighting an audience member's contribution or hosting a feedback session, take this step to actively involve your audience in your content creation process.

🏫 Class in session

Catch up with my whole chat with the wonderful Ramli John, all about my building in public content strategy.

Embracing 'Building in Public' is about creating with transparency, fostering community, and nurturing co-creation. It transforms your audience from passive consumers to active participants in your journey!

Don't forget, our next cohort just opened for applications.

Always cheering you on,

Fab ✌️

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