Why You Should Build a Second Brain

Can you remember the best advice you’ve ever received? How many articles have you bookmarked, never to see again? What about all those brilliant ideas that never saw the light of day?

I’m building my second brain, and I feel like I’m fashionably late to the party. When Becca, my friend and co-host of the Alt Marketing School podcast, introduced me to Notion 3 years ago, I realised you could build your second brain with just a few clicks.

I was hooked – but I felt like my invitation had been lost in the post.

I remember Becca sharing her screen and proudly announcing she’d show me her second brain. At first, I was a bit puzzled. A second brain?

In a nutshell, a second brain helps you store exciting and relevant information, and plan projects effectively.

It was serendipitous when Becca showed me her setup. As she opened Notion, a light bulb went on, and everything made sense. On a whim, I started working on my version of a second brain.