How We Grew Brand Awareness by 150%

In partnership with

I still love social media. I really do. In fact, I started my career in social media and community building long before people even saw it as a career.

But as I've been growing my school, I’ve realised that while social media has its place, its impact on reach and discoverability isn’t what it used to be.

The platform has changed, and its role in growth has shifted. That doesn’t mean we should ignore it, but it's not the main driver of our success anymore.

Over the past year, we’ve seen a staggering 150% growth in brand awareness and a massive increase in new users. That’s no small number, but it also tells you how little we were doing before.

The truth behind that growth? It’s tied to my personal brand and a consistent focus on partnerships, collaborations, podcasts, and free events.

I've made this a daily practice (a core part of my personal leadership and business journey) rather than something I only tackle occasionally. And this is what I want to share with you today.