How to Apply Psychology to your Next Launch

Is it just me, or does launches feel like a mix of excitement and sheer chaos?

I get it - putting months of work into a launch only to be met with silence is no marketer’s dream. But what if you could make your next launch not just good but fricking unbelievable?

Ahead of our next cohort of the Positive Impact Marketing Certification, I’m pulling back the curtain on some of the most powerful, psychology-backed tactics we’ve used to turn launches from “meh” to memorable.

These strategies tap into human behaviour and are designed to draw attention, build trust, and convert leads into long-term community members.

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As Robert Cialdini says, “Persuasion is not just about what you say, it’s about what you say before you say it.” Priming is the art of setting the stage so that, by launch time, your audience is already invested, curious, and ready to take action.

For our upcoming cohort, we’ve been priming our audience by sharing examples of marketing psychology and stories that show how marketing can truly connect with people.

We’re on a mission to show that marketing isn’t just about selling - it’s about understanding what makes people tick and putting people first. And with testimonials from past students, we’re driving home the idea that this course is all about heart-centred, psychology-backed strategies.

How You Can Use Priming

Think about ways you can introduce your product’s core benefits long before launch day. Share content that speaks to your audience’s values, sparks curiosity, or just makes them feel seen. By the time you launch, they’ll already feel connected to what you’re offering.

Humans are wired to follow the crowd: when people see others jumping on board, they’re more likely to want in, too. That’s the Bandwagon Effect in action, and it’s a powerful way to build excitement and credibility around your launch.

For our Certification, we make it clear that people just like them (fellow marketers, small business owners, and creators) have already enrolled, creating a sense of community and momentum. We offer to spotlight all the new students on our newsletter and LinkedIn. The more people see others signing up, the more they are intrigued.

How You Can Use the Bandwagon Effect

If others are already engaging with your product, make it known. Show the numbers, share testimonials, or highlight the social proof of others joining your community. When potential customers see a crowd already on board, they’re more likely to take action and join the movement.

If people don’t trust you, they won’t buy from you—it’s as simple as that. Building credibility isn’t flashy, but it’s essential. And it’s something you earn over time by showing up consistently and being transparent with your audience.

With our cohorts, we’ve built credibility through years of sharing real stories and delivering real results for our students. And now, we’re taking it to the next level: our course is officially accredited by a professional learning body, so every graduate will earn an accredited certificate upon completion. It’s a milestone that underscores the course’s quality and value for students’ careers, reinforcing our commitment to making an impact.

How You Can Build Credibility

Show up authentically, keep the process transparent, and lean on reviews and ratings. Little known fact: you don’t need a 5/5 rating for credibility. A 4.8 or 4.7 can actually be more persuasive, as it shows that reviews are genuine. Don’t shy away from sharing those perfectly imperfect ratings - people trust real, not “perfect.”

Let’s be honest: anyone can say they’re an expert these days. But showing the proof? That’s where social proof comes in. When potential students see others raving about your program, it reinforces that you’re the real deal, making it easier for them to say “yes.”

For our Certification, we don’t just tell people how much they’ll learn - we show them. Our Wall of Love is a collection of heartfelt testimonials from students who’ve been through the course, sharing how it transformed their marketing and aligned their business with their values. We use Senja to do this and I love the tool. Prospective students get a peek into the impact they can expect, directly from people just like them.

How You Can Use Social Proof

Collect and share your own “Wall of Love.” Testimonials, shoutouts, or case studies: all of it helps people see that real results are possible with your product. When people feel that others like them have succeeded, they’re much more likely to jump on board.

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There’s nothing more relatable than seeing the unpolished, behind-the-scenes side of things. That’s the Pratfall Effect: people connect with you more when they see you’re human. And it works wonders in marketing.

During the promotion of our cohort, we’re all about those BTS moments. The real snapshots of our cohorts (students in action, laughing, learning) always outperform the polished promo posts. People don’t want fluff; they want real moments. That’s why I make sure to grab those in-the-moment shots, showing the actual experience, not just the gloss.

How You Can Use the Pratfall Effect

Show your audience the real side of what you do. Share the behind-the-scenes, the quirks, the progress. When people see the unpolished truth, they trust you more, and that genuine connection? It’s worth way more than perfect.

Here’s the thing: people want to buy from brands that actually stand for something. The Noble Edge Effect is about leading with purpose, showing people that your brand’s mission is the main event.

For our school, we’re clear from the start: our mission goes beyond marketing tactics. We’re here to help marketers and business owners create a positive impact with their work: whether through ethical practices, inclusivity, or championing social change.

How You Can Use the Noble Edge Effect

Lead with your “why.” Share the bigger impact you want to make, whether it’s supporting your community, going green, or advocating for inclusivity. A clear, purpose-driven mission is memorable.

Talking about certification, you can join our teaser class TOMORROW all about 12 unconventional skills for marketers. In this one-hour class, I’ll guide you through an easy-to-follow process to assess your current skill set and marketing confidence level.

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And there you have it - five (okay, six) psychology-backed tactics to make your next launch unmissable. These aren’t just “nice-to-have” strategies; they’re tools to connect with your audience on a human level, build real trust, and create a launch experience that feels authentic, exciting, and totally you.

Remember: people want real, they want connection, and they want proof that you understand them.

Let’s make your next launch the one that sticks.

Always cheering you on,

Fab ✌️