How to Apply Psychology to your Next Launch

In partnership with

Is it just me, or does launches feel like a mix of excitement and sheer chaos?

I get it - putting months of work into a launch only to be met with silence is no marketer’s dream. But what if you could make your next launch not just good but fricking unbelievable?

Ahead of our next cohort of the Positive Impact Marketing Certification, I’m pulling back the curtain on some of the most powerful, psychology-backed tactics we’ve used to turn launches from “meh” to memorable.

These strategies tap into human behaviour and are designed to draw attention, build trust, and convert leads into long-term community members.