Stuck on Ideas? Here’s How SCAMPER Framework Can Help

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Just like for writers, the well of creativity does not spill endlessly for marketers either. Great ideas often come in the shower (for some of us, including yours truly) but not always.

You’ve got a campaign idea that feels good, but not great. Maybe it’s a bit too safe, or you’re struggling to make it really stand out.

Whether you’re launching something brand new or refreshing an existing concept, sometimes you need a creative boost to turn that solid idea into something unforgettable.

And more often than not, the age-old saying of not reinventing the wheel applies.

Talking with creative legend Dan Nelken himself for an upcoming episode of the Alt Marketing School podcast we both agreed that “shortcuts” like frameworks and prompts can be helping with our creativity instead of hindering it.

This is where SCAMPER comes in.

SCAMPER is a creative technique that helps you rethink, remix, and reimagine your campaign by asking seven key questions.