One Way to Fight the Shiny Object Syndrome

In partnership with

During one of my lunchtime walks, I was tuned into a podcast with Seth Godin and Tim Ferriss (yes, the legends). Mid-episode, something Seth said hit me so hard that I had to jot it down on my phone.

"Is your idea tattoo-worthy?"

It’s a question that’s stuck with me ever since. Every time I get interviewed, people ask me how I came up with the idea for Alt Marketing School. Truth is, the stars didn’t magically align. I didn’t get hit by a bolt of inspiration engraved with "AMS" (although how iconic would that have been?).

Nope. I had no clue if it would work.

But still, I knew it could be something people would want to belong to.