I am a bit of a wordsmith, if I say so myself. I wrote three books, including an award-winning guide to reclaiming your time called Reclaim Your Time Off.

If you are looking for your next read, would be remiss not to invite you to check my books out

“This book reminded me why I love marketing. It brings our focus back to what truly matters: people.

It’s the perfect mix of psychological theories, relatable examples, and moments that make you stop and reflect. It’s a refreshing, clarifying read.”

Miruna, CMO @ Planable

"Fab masterfully combines behavioural psychology with practical marketing frameworks that actually work.As a product onboarding consultant, I especially appreciate the chapters on personalisation and trust-building, concepts that directly translate to better user activation and retention.This handbook bridges the gap between theory and implementation better than any marketing book I've read."

Ramli John, Founder of Delight Path