Four ways we can work together

Coaching & Mentoring Calls

A 60- or 90-minute call for when you need clarity, encouragement, and a practical next step.

This is the lightest way to work together. It’s best when you do not need a full audit, project, or ongoing support, you just need someone experienced to help you think through the thing in front of you.Bring the question, wobble, idea, or decision. I’ll help you untangle what matters, spot the next best move, and leave you with something you can actually do.

This can be more strategic, more mentoring-led, or a mix of both depending on what you need.

Half-Day Marketing Intensive

A 60- or 90-minute call for when you need clarity, encouragement, and a practical next step.

This is the lightest way to work together. It’s best when you do not need a full audit, project, or ongoing support, you just need someone experienced to help you think through the thing in front of you.Bring the question, wobble, idea, or decision. I’ll help you untangle what matters, spot the next best move, and leave you with something you can actually do.

This can be more strategic, more mentoring-led, or a mix of both depending on what you need.

Audit-to-Action Sprint

A short, focused project where I review what’s already happening, spot the real friction, and turn it into a simple strategy and action plan.This is best when you know something needs attention, but you’re not sure what the real problem is yet.

Maybe the content is inconsistent. Maybe the launch plan feels wobbly. Maybe the funnel is leaking. Maybe the messaging is almost there, but not quite clicking. Maybe you’ve got lots of activity, but no clear sense of what’s moving the needle.

I’ll look at the moving pieces, find the pattern, and help you understand what to do next.

Fractional CMO Support

Ongoing strategic support for founders and small teams who need someone to lead the marketing thinking, organise the moving pieces, and keep momentum going.This is not “Fab becomes your whole marketing team”.

It is more like bringing in a calm, experienced marketing lead who can help you make decisions, coordinate priorities, guide campaigns, support your team, and stop the whole thing living in your head.I help lift the decision-making, organisation, and marketing management off your shoulders, so you’re not carrying the entire marketing function alone.

Already have some burning questions?

Coaching & Mentoring

Let’s Get a Call in the Calendar
Got a bunch of questions you'd like to run by me? Or maybe there's one specific thing you'd love to get feedback on?

Either way, I'm here to help. Sometimes all you need is a quick pick-me up and the tough love of a straight-talking Italian to help you find the right path. If you need clarity, and you needed it, well, yesterday, then you are in the right place!

Marketing Intensives & Sprints & CMO Support

Whether you need focused half-day session, a clear audit-to-action plan, or ongoing CMO-style support, I’ll help make your marketing feel lighter, clearer, and much easier to move on.I work with founders, small teams, and marketers who have ideas, momentum, and a lot of moving pieces, but need someone to help turn all of it into a plan that actually feels doable.

I bring in a warm, strategic brain in your corner, a simpler way to see the next step, and a bit of “okay superstar, we can absolutely sort this” energy.

Bringing the Receipts

• Saved a client 30+ hours/month by fixing their marketing systems ahead of a new service drop

• Turned a 1:1 service into an offer that could scale without burnout during the pandemic

• Built a content plan for a tech startup that finally made consistency feel… possible

• Took a client from overwhelmed to executing their first strategic campaign by breaking the plan into clear steps

• Lifted CTR + revenue by rebuilding email foundations (segmentation + automated flows)

• Launched a client’s podcast end-to-end by mapping the launch plan and supporting production + rollout

• Helped a client hit 48 webinar sign-ups by tightening the offer, promo plan, and internal systems

• Clarified a new go-to-market plan for an industry shift by turning confusion into clear priorities + next steps

What We Can Explore Together

Pick one focus, or bring the whole tangled pile — we’ll triage it.

• Launch planning (offer, messaging, funnel, promo plan)

• Content that converts (positioning, hooks, what to post, what to bin)

• Your website + landing page (structure, punchier copy, clear CTAs)

• Email marketing (welcome sequences, nurture, “why isn’t this selling?”)

• Systems + sanity (streamline, automate, stop reinventing the wheel)

• Offers + pricing (package it, name it, sell it without the cringe)