Bring the wobble.
We’ll turn it into a plan.
You've got ideas, momentum, and about fourteen things half-started. What you don't have is someone to tell you which one actually matters this month.That's the job. I come in, help you see the whole picture, and leave you with something you can actually do on Monday.
You Don’t Need More Ideas. You Need a Plan You Can Actually Follow
Most founders I meet aren't short of strategy. They're short of sequence.
Everything feels urgent, nothing feels finished, and the marketing lives in your head where nobody else can help with it.
The problem usually isn't the thing you think it is.
The content isn't inconsistent because you're bad at content: it's inconsistent because there's no system underneath it. The launch feels wobbly because the offer isn't clear, not because the promo plan is wrong.Finding the actual problem is most of the work. That's what I'm for.
Bringing the Receipts
Turned a 1:1 service into an offer that could scale without burnout during the pandemic
Built a content plan for a tech startup that finally made consistency feel… possible
Clarified a new go-to-market plan for an industry shift by turning confusion into clear priorities + next steps
Took a client from overwhelmed to executing their first strategic campaign by breaking the plan into clear steps
Saved a client 30+ hours/month by fixing their marketing systems ahead of a new service drop
Lifted CTR + revenue by rebuilding email foundations (segmentation + automated flows)
Launched a client’s podcast end-to-end by mapping the launch plan and supporting production + rollout
Helped a client hit 48 webinar sign-ups by tightening the offer, promo plan, and internal systems
The Four Offers
Get Unstuck
90-minute | Investment: £250
For when you've got a decision in front of you and you keep going round in circles on it. Should we launch in October or January? Is this offer actually working?
Why isn't this email selling?Bring the question. We'll untangle it, and you'll leave knowing what you're doing next.
Best for: one clear knot, and you want it gone today.
Marketing MOT
Half day | Investment: £550
You know something's not working. You're just not sure what. So we put one area on the table: your email, your launch, your systems, and I go through it properly.
You leave with a priority list: what's actually broken, what's fine, and what to fix first. Not a fifty-page report you'll never read. A short list you'll actually work through.
Best for: "something's off and I can't see it."
CMO for a Day
A full day | Investment: £1,250
A full day. Half of it together, half of it me building the thing.
The morning is the two of us in the room, putting the whole business on the table and working out what matters.
The afternoon is me actually building the deliverable we agreed: the customer journey mapped, the launch calendar drafted, the market research plan set up.You don't leave with a plan to do the thing. You leave with the thing.
Best for: a big messy quarter ahead, and you need direction and something built.
CMO on Call
Min. 3 months | Investment: £975/month
A 90-minute call each month where we look at what happened, what the numbers say, and what you're doing next, including what you're deliberately not doing.
Plus a check-in call halfway through the month to uncover opportunity and challenges.
Plus a one-page direction note after every call, and me on hand for async progress updates once per week for the decisions that can't wait.
Best for: founders carrying the whole marketing function alone and tired of it living in their head.
What I Actually Fix
I've done a bit of everything across twelve years.
But three things come up again and again
Systems and processes. The invisible scaffolding. Why things take four hours that should take twenty minutes, and what to do about it.
Launches and campaigns. Offer, messaging, promo plan, sequence. Getting a thing out of the door without losing your mind.
Email and customer journey. Welcome sequences, nurture, segmentation, and the honest answer to "why isn't this selling?"
Let’s Make a Fab-ulous Plan
Pick one focus, or bring the whole tangled pile and we’ll triage it.