In partnership with
Most people set goals by thinking about what they want.
More clients. More revenue. More visibility.
But what if the secret to better goals is thinking about what you don't want?
Welcome to anti-goals.
What Anti-Goals Actually Are
Anti-goals are exactly what they sound like: goals defined by what you want to avoid rather than what you want to achieve.
Instead of "I want to make £100k this year", you write "I don't want to take on clients who drain my energy".
Instead of "I want to grow my audience", you write "I don't want to spend hours creating content that nobody reads".
It sounds simple. It's also surprisingly powerful.
I set anti-goals each and every year, and the technique has been boasted by both my friends and people I taught workshops for (so yeah, they work for both personal and professional goals).