In partnership with
I'm reflecting on our recent call with the newly confirmed sponsor for the Business of Marketing event (insert optional celebration squeal here).
The partner lead we’re working with is an idea person, and, for better or worse, two idea people spent 30 minutes together.
Far too many ideas came of the back of it, so milestones and next steps are still a bit hazy, but hey, that’s exactly what post‑call briefs are for.
Yet this flood of ideas made me realise something.
For founders like myself, focus is not a problem really. I am going to hold my hand up and admit I have idea handling problem.
Because having ideas is easy…especially when you’re a type-A, fast-thinking, “I can make this work” kind of human.
The hard part is what happens after the idea.
Do you capture it?
Do you test it?
Do you decide if it’s actually important?
Or do you do what I used to do:
Treat every new idea like a tiny emergency.
And that’s how you end up with 12 half-built projects, a wobbling strategy, and the constant feeling that you’re behind.
So here’s one tiny rule that’s helped me more than any productivity hack.