We sold 10% of our Business of Marketing festival capacity in under 24 hours.
And before you go “must be nice”… let me be actually transparent: this wasn’t one of those “I posted once and the algorithm smiled upon me” moments.
This was me, on a weekend, in my comfiest clothes, basically living inside tabs and automations so that when someone bought a ticket…
…they got their bonuses instantly…
…and I didn’t have to manually email people at 11pm like a Victorian clerk.
It was a lot of work. And that’s before the proper promo even started. But it worked, and the bits that worked are very stealable. So here we go.