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I spent my tiny boss’ nap time this Monday updating our Alt Marketing School certification sessions after our feedback loop sprint

Team retro sync
Cohort feedback surveys
Notion AI brainstorm report

A feedback loop sprint is one of the 3 things that have become non-negotiable in my business(and that I used to do with clients).

Yes, September is far (but not that far) and I have been guilty of going into full on into NEW and shiny mode.

But a few things this year have forced me to take the foot OFF the gas, and it made me rethink what I would recommend others to prioritise ahead of Q4.

If I had to prioritise three things as a founder coming into September (aka: the “everyone wakes up at once” season), it would be these.

They’re the foundations that make everything else work.

And if you want proof that “foundations first” isn’t just a nice phrase, I’ll share what we keep doing over the years at Alt Marketing School…the ones I keep coming back to when September gets loud.

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