In partnership with
I wrote a book or two in my day (only kidding, I wrote three) and I learned a secret weapon that has truly consolidated my personal brand.
Association. Or repetition. They are bloody sexy, despite sounding exactly the contrary. Nobody puts that on a slide, but it's true.
Not "get more visible" - wdym Karen?
Not "post consistently."
Association.
What idea does your name trigger in someone's head the second they see it.
There are a hundred ways to build that.
Today I want to zero in on one that works wonders for founders: what's ownable, and which idea you actually want people to associate with you.