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I had this humbling moment recently while setting up the Business of Marketing.
And I say “humbling” because before AMS I ran events for 7 years. Including awards ceremonies and London-wide summits. I should know better.
But even with all that experience, I still caught myself thinking:
“Cool, we just need to run the event.”
As if “run the event” is a task. It’s not.
It’s a goal made of about 73 mini-projects… each one made of tasks… each one with its own dependencies, people, deadlines, and little ways to go sideways.
That’s the trap I see everywhere (including in my own brain):
We treat goals like tasks.
And then we wonder why we feel behind before we’ve even started. So let’s clear this up. And yes, I am about to get hella geeky.