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I once asked a room full of marketers: “If marketing is missing one thing right now, what is it?”
The winner wasn’t “AI” or “budget.” It was kindness. To customers. To teams. To ourselves.
That word shaped this book (launching today) not as a “do more” manual, but as your friendly nudge to do less, better, and a lot more human.
Before I share 6 lessons I loved from the book, you can see my full unhinged video of the unboxing - you are welcome - on LinkedIn.
Six Big Lessons and Tiny Moves
These are some of my favourite lessons from the Customer-Driven Marketing Handbook. Each one comes with something tiny you can do today. Choose one.
If you're feeling daring by the end of the week, do another. Try two and you'll see the difference.
Strategy Before Tactics
One thing you can do today: Kill one non‑essential task. Reinvest that time in the one channel already driving conversions.
Know Your Audience Deeply
One thing you can do today: Grab a real customer question and rewrite one headline to answer it directly. Quote them if you can.
Trust Is The Real Currency
One thing you can do today: Add a one‑sentence brand promise to your homepage hero or email footer and link to proof (policy, reviews, demo).
Personalisation Creates Belonging
One thing you can do today: Record a 20‑second thank‑you video for a new buyer and send it manually. Zero templates.
Surprise And Delight Turn Customers Into Advocates
One thing you can do today: Drop an unexpected bonus in your post‑purchase email and label it clearly as a surprise.
Measure, Test, Iterate
One thing you can do today: A/B your next subject line: clear benefit vs. curiosity. Send the winner to the full list.
The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
YOUR HOMEWORK ✍️
You now have 6 ideas: pick one thing from this list and try it today. Not next week. Not when you have more time. Today.
Customer‑Driven Strategy helps you build marketing that works for people (your audience and your team) and still moves the numbers. Tools will change. People won’t.
Today’s the day. Squeal allowed.
Get Customer‑Driven Strategy and unlock the companion workbook + a slide template for your marketing strategy so you can action this in under an hour.
Get your copy of the book 📙
Download the workbook to implement each chapter’s reflections 📓
Use the Strategy Slide Template to map your next 90 days 🗺️
Marketing doesn't have to be exhausting. It doesn't have to feel like you're shouting into the void or chasing the next shiny tactic.
It can be human. It can be kind. And it can still work brilliantly.
So here's my tiny ask: pick one thing from this list and try it today. Not next week. Not when you have more time. Today.
Because the difference between a marketing strategy that works and one that doesn't often comes down to one small move. Pinky promise.
Let's make marketing kinder together 💛
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GRAB A COPY OF MY NEW BOOK 📖
Fifteen years of marketing experience condensed into one book. The Customer-Driven Marketing Handbook is about building relationships using marketing as your superpower. But also a book about being human in your marketing, regardless of the tools, trends or changes that this crazy world throws at us.