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Oliver Buchannon
Fab Giovanetti

Fab Giovanetti is an award-winning author, entrepreneur and marketer of 13 years. She is the CEO of Alt Marketing School, looking to make marketing more impactful, accessible, inclusive and fun. Featured in The Next Web, Business Insider, Forbes among others, she was nominated one of the 50 digital women to watch in 2023 and 2022. She was also recognised among the top 100 Marketers in 2023 by Growth Daily and one of the Top 100 Marketing Influencers Index 2023.

6 Tiny Marketing Moves You Can Make Today

Dec 3, 2025

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5 min read

6 Tiny Marketing Moves You Can Make Today

Take tiny action with these book lessons

Fab Giovanetti
Fab Giovanetti
A 3 Step End-of-Year Reset

Nov 26, 2025

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5 min read

A 3 Step End-of-Year Reset

Three marketers on how to end the year feeling inspired

Fab Giovanetti
Fab Giovanetti
How I Draft Full Proposals in 10 Minutes (During Nap Times)

Nov 19, 2025

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7 min read

How I Draft Full Proposals in 10 Minutes (During Nap Times)

Breaking down an AI workflow using Notion Agents

Fab Giovanetti
Fab Giovanetti
5 Questions to Solve your Next Problem Fast

Nov 12, 2025

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7 min read

5 Questions to Solve your Next Problem Fast

And how reframing got me unstuck

Fab Giovanetti
Fab Giovanetti
The Starbucks Secret You Can Steal for Your Brand

Nov 5, 2025

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7 min read

The Starbucks Secret You Can Steal for Your Brand

What a misspelled name on a cup can teach you about customer connection

Fab Giovanetti
Fab Giovanetti
The Most Underrated Retention Strategy

Oct 29, 2025

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5 min read

The Most Underrated Retention Strategy

What 10,000 tacos taught me about marketing

Fab Giovanetti
Fab Giovanetti
What 50 Launches Taught Me

Oct 22, 2025

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6 min read

What 50 Launches Taught Me

You're thinking about failure all wrong

Fab Giovanetti
Fab Giovanetti
Start Doing This to Lead from Within

Oct 15, 2025

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8 min read

Start Doing This to Lead from Within

How to use emotional intelligence as a founder

Fab Giovanetti
Fab Giovanetti
How I am Running My Business in Between Nap Times

Oct 8, 2025

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6 min read

How I am Running My Business in Between Nap Times

How to work in scraps of time and maintain your sanity

Fab Giovanetti
Fab Giovanetti
Are you Making This $266B Marketing Mistake?

Oct 1, 2025

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6 min read

Are you Making This $266B Marketing Mistake?

The psychology of strategy (and why Nokia got it wrong)

Fab Giovanetti
Fab Giovanetti
The One Reason You Have Not Started Just Yet

Sep 17, 2025

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6 min read

The One Reason You Have Not Started Just Yet

Why you need to stop obsessing over the method

Fab Giovanetti
Fab Giovanetti
If I hear one more person saying THIS

Sep 3, 2025

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6 min read

If I hear one more person saying THIS

Why “Stop Comparing Yourself” doesn’t work

Fab Giovanetti
Fab Giovanetti
Why Your Brand Needs a Villain

Aug 20, 2025

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6 min read

Why Your Brand Needs a Villain

And How to Find Yours

Fab Giovanetti
Fab Giovanetti
The Surprising Lessons Writing Three Books Taught Me

Jul 23, 2025

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8 min read

The Surprising Lessons Writing Three Books Taught Me

The exact system I use to proofread like a pro editor

Fab Giovanetti
Fab Giovanetti
How to Plan for Summer

Jul 3, 2025

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5 min read

How to Plan for Summer

Especially when you feel the slump

Fab Giovanetti
Fab Giovanetti
Educators, Here's What People Really Pay For

Jun 12, 2025

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5 min read

Educators, Here's What People Really Pay For

Hint: it's not information

Fab Giovanetti
Fab Giovanetti
Want Your Next Online Event To Succeed?

Apr 30, 2025

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8 min read

Want Your Next Online Event To Succeed?

Fab Giovanetti
Fab Giovanetti
The Habit-stacking Secret to Getting More Done

Apr 9, 2025

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5 min read

The Habit-stacking Secret to Getting More Done

Transform your routines with habit bundling

Fab Giovanetti
Fab Giovanetti
3 Unexpected Archetypes from Some of Your Favourite Brands

Mar 26, 2025

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7 min read

3 Unexpected Archetypes from Some of Your Favourite Brands

Not all outlaws wear leather jackets, and not all Innocents wear halos either

Fab Giovanetti
Fab Giovanetti
This Will Help You Frame Your Value Proposition

Mar 12, 2025

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4 min read

This Will Help You Frame Your Value Proposition

A psychology effect that can help you framing any offering

Fab Giovanetti
Fab Giovanetti
Dispelling the Vanity Metrics Myth

Feb 26, 2025

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7 min read

Dispelling the Vanity Metrics Myth

How you should choose the right metrics for YOU - yes even follower growth

Fab Giovanetti
Fab Giovanetti
Big News (and Three Lessons)

Dec 18, 2024

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9 min read

Big News (and Three Lessons)

Delegation, prioritisation and planning ahead

Fab Giovanetti
Fab Giovanetti
5 Special Gifts & An Ask for Help

Nov 27, 2024

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5 min read

5 Special Gifts & An Ask for Help

Direct access to worksheets

Fab Giovanetti
Fab Giovanetti
I Need your Help

Nov 20, 2024

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5 min read

I Need your Help

Shape the future of this newsletter

Fab Giovanetti
Fab Giovanetti
How to Apply Psychology to your Next Launch

Nov 13, 2024

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9 min read

How to Apply Psychology to your Next Launch

Fab Giovanetti
Fab Giovanetti
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Founder’s classroom

Lessons from 11 years of taking imperfect action, sharing the messy middle of running businesses that change the world around them 💛

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