One of my biggest pet peeves. Most “personas” are just beautifully formatted assumptions.
And that’s why your marketing can look good… but still not convert. Because if the persona is wrong, then everything built on top of it is wobbly:
your messaging
your content angles
your offers
your pricing
your sales page
So today, I want to give you a simple, contained method to validate your strategic persona as a practical way to go from vibes to evidence.
Most personas are a hypothesis, which means the job is not “write a better persona”, but “run better tests.”