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This is wild to say out loud, but… my third book is officially making its way into the world.
The Customer-Driven Marketing Handbook lands in December, and to celebrate properly, I’m hosting a free virtual book launch filled with the kind of conversations I wish every marketer could overhear.
And because I don’t believe in boring book events, we are going big.
You’re getting:
Three in-depth debrief sessions with brilliant industry experts
Live readings from the book
A behind-the-scenes look at how the book was built
A very cosy, celebratory space where you can ask questions and learn something new
And yes, it is completely free to attend.
Before I tell you why you absolutely want to be there, let me give you a taste of the insights inside these conversations and three things you can action between now and end of year.
Let Data Be Your Anchor during Meta’s Changes with Emma York
If you’ve been panicking about reach dropping or engagement doing… whatever engagement is doing these days, Emma will make you exhale for the first time in months.
Her biggest lesson is that your data should be your grounding point.
Instead of chasing every algorithm shift, review your top performing posts once a month. Understand why they worked and repeat it with intention.
I personally took it as my permission slip to spend more time looking at data instead of panicking about performance.
YOUR HOMEWORK ✍️
Look at your last 30 days of content. Pick three posts that performed best.
Can you identify patterns for each? Is it the format, the content, the message, or a combination of both? How can you do more of it, but make it as easy as possible for you to do so?
How to Build Your Visibility Muscle with Sophie Cross
My conversation with Sophie felt like a lighthouse on a foggy marketing day - maybe because it’s the kind of conversation I needed the most?
It was practical, highly timely, and so good at helping you show up in a way that feels doable.
She talked about the importance of consistency across the internet for both discoverability and personal branding.
But also the courage to put yourself out there without waiting for the perfect moment.
Before I Continue, a Word from This Week’s Sponsors
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Talking Commerce & Community with Becca Holloway
Becca reminded me of something so simple and yet so easy to ignore.
People do not search for your job title. They search for their problem.
She shared how updating your bios, your social content, and even your headlines to reflect the exact words your audience uses can make you instantly more discoverable.
Go beyond “business coach” and weave in the transformation someone is Googling at 11pm when they’re stressed and scrolling.
YOUR HOMEWORK ✍️
Open your Instagram or LinkedIn headline. Replace one vague phrase with a problem you actually solve.
It should feel uncomfortably specific - and extra brownie points if you can create a post to go with it, to kick off that visibility journey.
This book is the most “me” thing I’ve ever written. It blends psychology, storytelling, data, relationships, ethics, and the messy human side of marketing.
It’s about making marketing feel human again.
It’s about designing experiences that feel good for the people you want to serve.
It’s about building brands people care about - no, it’s not all about the clicks.
And that is why I want you at the FREE launch event.
Because before this year draws to a closer I want you to get hella excited.
I want you to leave with a fresh sense of direction for how you market to hearts, not just screens.
Come celebrate with us. Bring a cup of coffee (strong one for me please), your curiosity, and maybe your lunch because we will be going deep.
I cannot wait for you to join us.
Always cheering you on,
Fab ✌
GRAB A COPY OF MY NEW BOOK 📖
Fifteen years of marketing experience condensed into one book. The Customer-Driven Marketing Handbook is about building relationships using marketing as your superpower. But also a book about being human in your marketing, regardless of the tools, trends or changes that this crazy world throws at us.