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The first product I ever created was a marketing course for yoga teachers.
And listen, it was rough.
I'm talking no fancy branding, dodgy lighting in my videos, and a sales page I built in about three hours because I'd promised people it was coming.
But you know what? I had that first year in business sort of confidence that said "Right, I've cracked it."
Spoiler: I had not cracked it.
I had one student I repeat one student.
Since then, I've helped build over 150+ courses, digital products, and trainings for clients and for myself.
And for years, I was absolutely obsessed with making something new. The next course. The next idea.
The next shiny thing that would finally make everything click into place.
Because that's the energy we're just exposed to especially in times like New Year's right? Keep launching. Keep creating. Keep adding to the offer suite.
But here's what no one bloody tells you:
More products don't always mean more growth.
In fact, sometimes the smartest strategy isn't creating something new at all.
It's going deeper into what's already working.
So in this essay, we're talking about what that actually looks like in practice and how to resist the pressure to go wide before you've gone deep.