In partnership with
You’re standing in line at Starbucks, scrolling through your phone, half-distracted. You place your order, “one oat flat white, please,” and the barista smiles, asks your name, and scribbles it on the side of a cup.
You think nothing of it until they call out, “Nemo?”
You pause. That’s probably you. They meant “Neema.” You laugh, grab your drink, and walk out smiling.
That small moment started as one simple idea. It became a ritual.
And today, it’s one of the most subtle, brilliant examples of customer-driven marketing at scale.