This issue comes from my very own DeLoran - as I am on maternity leave I collected some of the core lessons I have learned over the beginning of 2025.

Let’s get one thing straight…the summer slump is real. And no, it’s not your fault.

People are checked out, sipping margaritas instead of opening emails, let alone clicking “Buy now.” Between holidays, heatwaves, and school breaks, most people are in out of office mode – mentally and literally.

And honestly? I’m kind of with them.

As I was preparing for my own summer slowdown (now that Flo is here, I am embracing maternity leave 👶), I’ve been rethinking how we treat this season in business.

Here’s the kicker though – while I may be slowing down personally, behind the scenes we’re gearing up for something BIG.

My next book Customer-Driven Marketing Handbook is coming out this December, and I’m using these quieter months to lay the groundwork for a strong end to the year.

Because the truth is, summer doesn’t have to mean sales go quiet. If you know how to use it strategically, it can become your secret weapon.

Let’s talk about how.

Now, I get it. Not everyone has the same energy going into summer: especially when your inbox is overflowing, your brain is melting, and your to-do list looks like it needs its own Trello board.

Behind the scenes, this is exactly what we’re doing. The team is deep in prep mode for our September accelerator launch and finalising a calendar packed with live events and collaborations for autumn.

We’re also stepping back to rethink our content strategy, asking ourselves how we can serve even better – and more boldly – in this next season.

So let me offer a few paths depending on what season of business (or life) you’re in right now:

If you’re feeling burnt out or your capacity is lower (hello, fellow humans), this is your time to clean up the back-end.

Tip: Focus on the stuff that helps future you breathe easier come September.

Want to tap into the slower pace and do some dreaming? This is a great season for brand building and market research.

Got more energy and visibility feels fun? Pour your effort into relationship-building and storytelling content.

Planning something big for the end of the year? Use this time to prep your launch assets like a pro.

You don’t have to do everything. You just have to do the things that will matter most when your audience is ready to say “yes” again in September.

There’s no one-size-fits-all approach to making the most of summer – but there is a way to make it work for you.

Here are three different ways you can structure your next three months depending on your capacity, energy, and goals:

Break your summer into three clear phases:

This option works beautifully if you thrive on structure and want to build momentum slowly but surely.

Pick one big priority – whether that’s rethinking your offer, creating a new content strategy, or setting up a fall campaign – and use the entire summer to deep dive into that.

No multitasking, no scattering your focus. Just one clear goal and all your energy behind it.

Not every month has to be on. Try alternating:

No matter your approach, the goal is the same: make summer work for you now, so you’re not scrambling in September.

Want help turning your summer into a strategic runway?

Join us at Summer School – our free event series kicking off this June. Packed with live workshops, resources, and behind-the-scenes support to help you make smart, simple moves now and show up strong in autumn.

Always cheering you on,

Fab ✌️