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This past week, I ran some guest training for an external company supporting some creators with their systems and processes. One of the questions that came up hit differently:
"How do you motivate yourself when there's so much pressure to know all the answers, but you really don't know what you don't know? Especially when that new year energy starts to fade?"
Can we just stop and talk about this for a sec?
Because I think this is something we don't discuss enough in marketing (or business, or life, tbh).
We're so bloody obsessed with figuring out what we WANT. What we SHOULD do. What the "right" answer is.
But sometimes the fastest way to get unstuck isn't asking what you want.
It's asking what you DON'T want.
I read something years ago in a branding book called Zag by Marty Neumeier that completely rewired my brain. Just one paragraph. But it changed how I approach strategy, content, and pretty much every business decision:
Most of us spend all our time asking what we SHOULD do. Almost none of us ask what we should NOT do.
And that second question is a much better question.