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A few months ago, we had the pleasure of having at Cowork Crew the fabulous Joe Glover from The Marketing Meetup.
Before his talk we got talking about, well, life. New baby. New season. Same big dreams. I asked him how on earth I was meant to "do it all."
Joe said something that rerouted my brain: you're not sacrificing, you're prioritising. You're choosing how to show up. That line lifted the guilt I didn't know I was carrying. I stopped looking for a perfect balance and started building better boundaries.
And here's my spicy take: I hate the phrase "work‑life balance." Life isn't a perfectly even pie chart. It's seasons.
Some weeks it's 60% work and 40% friends and family. Other weeks you flip it.
That doesn't make you a bad parent, partner, or professional. It makes you intentional.
As December is literally slipping through our fingers, we're having plenty of chats with our students about setting goals at Alt Marketing School: resolutions flop because they're vague, vibes‑only, and built for fantasy calendars.
Only about 9% of Americans actually complete their New Year's resolutions, with roughly 43% dropping off by the end of January. Source
Real life has naps, deadlines, and curveballs. So instead of "New Year, New Me," let's refresh your Wheel of Life (but make it practical).