Three Ways to Prepare your Emails to the Holiday Season

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OMG, is Black Friday less than 25 days away?

Now, some of us may not use Black Friday as part of our strategy, but getting prepared now sets you up to shine all holiday season.

So why start now? Because getting your holiday campaign right isn’t just about slapping on a discount code and hitting send. It’s about carefully setting the stage for success.

From ensuring deliverability to warming up your audience, early prep work means better engagement, higher open rates, and fewer emails lost to spam.

In my latest class with Skillshare, we’re breaking down everything you need to execute an unforgettable Black Friday campaign, step by step. And it all starts with preparing your email strategy in advance.

Let’s dive in, shall we?