My Go-To Practice for Building Personas

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Let’s be real, no one wants to be the brand shouting into the void, hoping someone, anyone, will listen. The magic of great marketing? Knowing exactly who you’re talking to. And that’s where customer personas come in.

And, coincidentally, did I just team up with the brilliant folks at Semrush to create a seriously kick-ass course on this exact topic? You bet I did.

If building customer personas isn’t quite as exciting as planning for soon-to-be-coming Halloween, it’s close (trust me, and Halloween is my favourite holiday).

But where do these personas come from?

Today I am going to talk to you about market research, my favourite tool for understanding your customers inside and out.