I Need your Help

I need your help. I really, really do.

Part of me feels like I need help with the mountain of overdue tasks currently piling up on my to-do list (but I’m guessing you can’t magically tick those off for me, which is totally fine). What I do need help with is direction - specifically, where to take this newsletter next.

A lot has changed in my personal life over the past few months, and I promise I’ll share more about it soon. Nothing bad, just busy - navigating a new stage of my life and figuring out this new space I’m in. That alone has been a challenge.

On top of that, I’m juggling more than ever: work changes, personal shifts, and (yep, here’s a spoiler) writing a new book. And while it’s all exciting, it’s also made it much harder to release a killer newsletter every week.

Truthfully, I’ve been struggling to give it the time and love it deserves, and I know that’s been showing in the quality of recent issues.

For now, the newsletter is going bi-weekly. This way, I can focus on making each issue richer, more valuable, and honestly, much juicier. Less frequent, but better - at least, that’s the goal.

But here’s where you come in: I need your input.

What do you want me to share in this little corner of the internet? What topics light you up? What do you want to learn about or see more of?

Lately, I’ve been drawn to exploring my life as a marketer—how I run my business, what I’m learning, and the marketing theories and techniques I’m geeking out about. And while I’m still passionate about sharing my journey as a founder, the truth is that being a marketer is core to who I am.

So, let’s shape this together.

I’ll create a few options for you to weigh in on (stay tuned for that), but in the meantime, I’d love to hear your thoughts. What excites you? What would make you look forward to opening this newsletter every month?

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Option 1: Behind-the-Scenes of My Marketing Journey

Curious about how I approach marketing in my own business? This option gives you a front-row seat. From real-life campaigns to lessons learned (the good and the “what was I thinking?” moments), I’ll share practical insights from the trenches of running a marketing-first business.

Option 2: Marketing Psychology & Techniques

This one’s for the marketing geeks. I’d explore marketing psychology, storytelling, and strategies to create campaigns that connect with people on a deeper level.

Option 3: Practical Marketing Frameworks

Frameworks can take the chaos out of your strategy. This option would focus on sharing practical, step-by-step marketing frameworks you can use right away to structure your campaigns, measure success, and simplify your approach.

Option 4: Marketing Career Growth

Let’s talk about what it takes to grow as a marketer. From building your expertise to finding the right opportunities and navigating challenges, this option is all about how to level up in your marketing career, whether you’re freelancing, working in-house, or building your own brand.

In this lesson, Ben McKinney discusses the business model and operational strategies of his agency, Copy or Die, highlighting the importance of strong client relationships, mutual respect with freelancers, and a process-driven approach to project management. He shares insights from his earlier window cleaning business, emphasising punctuality, presentation, and quality work as foundational principles.

Make a copy of the exclusive worksheet for this specific session below.

Make a copy of the worksheet for this class: click here

The next issue drops in early December, and with your input, I’m hoping it’ll be the start of something fresh and exciting, for both of us.

Thanks for being here and for helping me figure this out.

Always cheering you on,

Fab ✌️